 |
It’s official, Tekno is in New York, USA, to sign his deal
with Columbia Records.
The ‘Pana’ singer is signing on to the American record
label, owned by Sony Music Entertainment, a subsidiary of Sony Corporation of
America. He joins a list of Nigerian artistes who are
increasingly doing
business with the major music corporation.
Wizkid, Davido, Ayo Jay, and Ycee are all involved with Sony
Music at different levels with business deals that are designed to generate
value for both ends.
In a recent interview with Linda Ikeji, Ubi Franklin, had
revealed that preliminary contract papers had been signed and sent back for
vetting, which kickstarted the process.
"We were in a very busy period, it was difficult for us
to travel, it's not something that you go and travel, do, stay for one day and
come back, so what they did was to seal up something before next year, so what
we did was a preliminary signing.
"We'd been going back and forth for about three, four
months, when the contract was right, we had to sign our copy here and send it
to them, when we go back there, we would pick up our copy, the one they have
signed, that's when we will officially announce it," he further explained.
According to a reliable source involved in Tekno’s deal, the
singer who had a great 2016, is signing a 3-single deal with Columbia records,
to be produced and distributed and sold by the music house across the globe, in
various markets where African music is being consumed. The deal was brokered by
Nigerian entertainment mogul, Paul Okoye of Upfront and Personal and MMMG
co-owner, Ubi Franklin.
‘Pana’, which was released in July 2016, was a major African
hit across the continent and beyond, and has shown crossover potential in
different markets. The video released in August, has racked up over 16 million
views on VEVO.
The powers at Columbia Records, after being alerted to this
new wave by sources, have decided to throw their weight behind the man, by
investing in the single and 2 others. ‘Pana’ will officially be the property of
Sony Music Entertainment, and will be distributed across different markets.
No comments:
Post a Comment