Under-bust sweat is a problem faced by women everywhere, particularly in the humid summer months - but now a company has come up with a rather bizarre solution.
The Ta-Ta Towel wraps around your breasts to keep them dry and is designed to be worn inside the house while getting ready to go out.
It allows the wearer's underboob to remain dry while she rushes around getting ready or blow drys her hair, and women are going wild for it.
Interested customers have taken to Twitter to lust over the product, with one declaring she needs a towel like this for every day of the week.
The new $45 gadget was invented by LA resident Erin Robertson, who suffered from the condition herself.
Her website reads: 'I was living in Los Angeles and getting ready to go out on a first date.
'As I got out of the shower and started getting ready, I could not stop sweating - not because I was about to go on a first date, but because my tiny A/C unit was broken AND it was the beginning of summer.
'I had a lot working against me. I tried everything: I tucked wash cloths under my breasts, I tried dumping baby powder all over me, I even put a t-shirt on and tucked it under my boobs.
'But the wash cloths looked ridiculous, the baby powder made me look more like dough, and the t-shirt was making me sweat even more.
While I was blow-drying my hair, I just kept thinking: "There HAS to be a better way to keep the beads of sweat from dripping down my stomach."'
Erin used towels she already had at home to make a prototype and then began making them for her friends, who used them for everything from treating skin conditions to getting changed at the gym.
The towels are sold for $45 each and come in five different colours, with many people tweeting that they're desperate for one.
Another joked: 'I'm thinking the Ta Ta Towel should be called a 'Mammock'.'
'Can someone PLEASE buy me like a weeks supply of the Ta-Ta towel so I never have to wear a bra or shirt at home again,' a fourth tweeted.
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